When I was a postdoc, my university had a biology reading course for undergraduates. It was structured as a small seminar, and any postdoc or faculty member could choose a topic and lead a discussion group, provided enough students showed up. Excited, I wrote up a proposal on one of my favourite topics and handed it in. Time passed. Zero undergraduates signed up. Zero. I talked to the professor overseeing the course about possible reasons. “Maybe,” she said, “you should have chosen a sexier title.” I was astonished. How is “Computational Models in Biology and Biochemistry” not sexy enough?